Ready to send · demo built, not contacted yet · copy + WhatsApp right here, no need to open the lead
Message templates · two-step (tease → link) · A/B on price timing · variant locks when you send
Each lead gets two messages. Msg #1 (these templates) is the tease — NO link, it just asks "darf ich Ihnen kurz etwas zeigen?". Msg #2 (the link + code) is auto-generated and sent only after they reply yes. A/B tests price timing: A names the price at the reveal, B names it already in the tease.
{name}{city}{pain} get filled per lead. {pain} auto-swaps by segment: keine Website ("man findet Sie online kaum…") vs hat Website ("Ihre Website ist mir aufgefallen, da geht mehr…"). The link {demo} and the client's own {code} live in Msg #2 only — never put them in the tease. Master codes (TOM20/PIETRO26/P26) are operator-only. Leads split 50/50 across A/B; the variant locks when you copy or send Msg #1.
📞 Call Center · pick a lead · dial · send the demo on WhatsApp · log the call — everything saves per lead
Map & pipeline · filter by city · industry · contacted · toggle Built / Contacted right here
Still to contactContacted / handled
All stagesNot contactedContactedRepliedClosed
Projects — websites we've built · amber = built but not contracted yet
🌐 Website redesign · new strategy · these businesses already HAVE a site, just a dated one · 76 vision-scored Zürich leads
Are we on track? · the weekly check, not the daily one
The funnel — every lead's journey
What it takes · back-solved from the goal · the volume you must put in
Money in
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This week
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Projected by Sep 1
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Industries — which convert · click a row to filter the map in Pipeline
Summer timeline — money closed / week
Research backlog · industries to mine next · ranked by website-fit · click a row to copy its research command
⚙ Agents · what you run · reference these
🏗 ICM Website agent
/icm-website <goal> <google-maps-url>
Builds one premium site through 10 ICM stage contracts (folder-as-orchestration). Human gates at design + review. Workspace: ~/Documents/website-workspace · github osammotg/icm-website-workspace.